The Deluxe Promo team worked with Uncle Nearest to build their own to-go cocktail kit that they could distribute to restaurants in order to sell Uncle Nearest cocktails with to-go orders. Several years after the world was introduced to Nathan 'Nearest' Green thanks to the undertaking of investor/author Fawn Weaver, a new short film from Uncle Nearest whiskey is shedding even more. Next, since bars and restaurants were shut down, multiple states offered the ability for those establishments to offer “to go” cocktails. First they created branded hand sanitizers and masks to distribute to front line workers in the industry not only to help them with their PPE needs but also to keep brand presence front and center. 4, 2019 /PRNewswire/ - Uncle Nearest Premium Whiskey, one of two brands named 'Worlds Best' at the 2019 World Whiskies Awards last week in New York, premiered its first-ever. Knowing that supporting bars and restaurants would be crucial to keeping their product moving, Uncle Nearest teamed with Deluxe on a strategy for point of sale. Jerkens said the team knew it was going to be a challenge but the first question they realized that they asked themselves was “How do we help these bars, restaurants and liquor stores?” From there they came out with a “coming out swinging” plan, where each individual would create a marketing plan with a focus on exactly what they were going to do when they were able to continue working with their clients safely. According to Weaver, It is usually the case these days where a brand. Instead, the history came first, and the whiskey is being built around it. In this case it’s not about taking a few pieces from the history books and inserting them into the brand’s marketing. That call resulted in the creation of a handful of committees for their team to analyze how they could remain visible and aggressive in a suddenly new world where nobody was able to consume cocktails in bars or restaurants. Uncle Nearest 1856 is a storied brand, but not what you might be thinking. Instead, just like most of the rest of us, they were stuck on a Zoom call trying to figure out what to do next.ĭuring the call, Jerkens said that founder and CEO Fawn Weaver calmly assured everybody that Uncle Nearest wouldn’t be making any rash decisions but they needed to strategize and be smart in how they moved forward. In March of 2020, the Uncle Nearest sales and marketing team should have been out on the streets, working hard to get their cocktails on the menus at bars and restaurants. Headquartered in Shelbyville, Tennessee, Uncle Nearest Premium Whiskey is inspired by the best whiskey-maker the world never knew, the first African-American master distiller on record in the United States, Nearest Green.Īt Deluxe Exchange 2021, Deluxe welcomed Kate Jerkens, Uncle Nearest’s Senior Vice President of Global Sales and Marketing along with Deluxe Account Development Executive Caroline Smaldon to discuss how Uncle Nearest partnered with Deluxe to create innovative solutions in the face of a pandemic that was busy ravaging the bar and restaurant industry.
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